Case Study: HYROX Coaches Summit at Allianz Stadium
When HYROX set out to deliver its first-ever Coaches Summit, the ambition was clear: bring together a global community, elevate coaching standards, and create an experience that felt as high-performance as the sport itself. For Vicky Mahony, Senior Project Manager at HYROX Academy, the venue for the event was a crucial factor, but needed to do more than just host, it needed to become part of the story of the event. She said, "HYROX is a sport. It is a fitness race for everybody. And we…
