Just Walk Out technology debuts at Allianz Stadium
A new collaboration with Amazon's Just Walk Out technology has brought a cutting-edge retail innovation to Allianz Stadium. This relationship marks a significant milestone in enhancing the fan experience through technology, with the launch of a frictionless bar solution aimed at speeding up customer transaction times and reducing queues at the bar.
The launch of Amazon's Just Walk Out technology has set new
benchmarks for stadium retail innovation in Europe. The Guinness
Patch Just Walk Out frictionless bar at Allianz Stadium achieved
remarkable results in its debut during the Gallagher Premiership
Rugby Final on 14 June 2025, serving over 7,000 products -
exceeding expectations and outperforming traditional service models
and other manual bars within the stadium.
In a direct comparison, the new activation surpassed its
neighbouring traditional bar by 20% and sales were 15% higher than
what the location averaged prior to Just Walk Out implementation,
demonstrating the technology's ability to handle high-volume
throughput effectively.
Perhaps most impressively, customers experienced average
transaction times of less than 6 seconds from entry to exit,
showcasing the system's efficiency in managing peak stadium crowds.
As with traditional queuing methods, the bar allowed for multiple
lanes for entry and exit, to improve customer flow and eliminate
congestion. This echoed the strong customer feedback received in
elevating the fan experience to new levels.
This implementation stands out for several achievements:
- First Just Walk Out retrofit solution of its kind in Europe with multiple lanes for entry and exit to improve customer flow and eliminate congestion
- Global industry-leading gate latency of 1.5 seconds
- Largest gate deployment in a European venue
- Record-setting 10-week implementation timeline - from project kick off to launch
- Cost-effective end-to-end deployment
The successful launch represents a significant step forward in modernising the stadium experience, combining convenience with high-volume service capability. This technology's ability to handle such significant transaction volumes while maintaining speed and efficiency signals a new era in stadium fan experience.