SIX NATIONS RUGBY AND GUINNESS AGREE GROUNDBREAKING PARTNERSHIP
Six Nations Rugby and Guinness have announced a new long-term partnership that will see the women's Championship renamed the Guinness Women's Six Nations as of 2024, alongside the extension of the Title Partnership of the Men's Championship, the Guinness Men's Six Nations.
The expansion of the iconic partnership reflects a shared ambition to continue to build both events into the most valued and respected Championships in world sport, offering the widest possible appeal for a global audience.
Guinness became the very first partner of the Women's Six Nations
in 2019, at the same time as their Title Partnership of the men's
Championship began. Guinness' new Title Partnership with the
Women's Six Nations confirms the brand as one of the world's
biggest supporters of women's rugby.
Guinness' Title Partnership of Women's Six Nations is a
representation of its commitment to create a better society through
diversity and inclusion, as part of Diageo's Society 2030: Spirit
of Progress agenda.
As the greatest annual international rugby competition, the
Guinness Men's Six Nations continues to grow, with players and fans
joined in anticipating its arrival and savouring the blockbuster
entertainment it delivers.
Commenting on the new partnership with Guinness, Tom Harrison, CEO
of Six Nations Rugby, said: "Guinness and the Six Nations have
become synonymous, and everyone involved in the partnership,
including our unions, is truly excited to continue our work
together for many more years. This is a defining moment for rugby,
with huge potential on the horizon and a genuine opportunity to
widen the audience for the sport, to help secure its future. The
women's game is the biggest growth engine for rugby, and through
this
partnership, Guinness will help accelerate this."
Stephen O'Kelly, Diageo's Global Brand Director for Guinness,
added:
"We are fully committed to the game of rugby and the values it
supports in creating an inclusive game for everyone. That's why we
are proud that Guinness will become the Title Partner of the
Women's Six Nations in 2024, alongside the extension of its Title
Partnership of the Men's Championship.
This new partnership will help support the skill and talent of the
women's competition to surge forward towards a level playing field
between the men's and women's game. It is our goal to Never Settle
until rugby is a place where everyone belongs, where we hold
nothing back, and where we unite together in sport and life. This
is a new era for Guinness Rugby, and we can't wait for it to kick
off. Let's raise a Guinness to the future of these Championships,
which are set to be as exciting for the fans as they will be for
us."
The 2024 Guinness Men's Six Nations begins on 2 February,
with two games taking place at Twickenham Stadium England v Wales
on 10 February and England v
Ireland on 9 March. The 2024 Guinness Women's Six Nations will
kick off on 23 March, with England v
Ireland at Twickenham on 20 April.