England Rugby Store

The England Rugby Store is based at the Home of England Rugby, Allianz Stadium, located in the South Stand.

The store offers a wide range of official products spread across over 5,600 square feet, including the Umbro home & alternate kits and training range. Shop the Pro range and wear the same shirt as your England heroes! Rugby World Cup ranges are now in stock, alongside the new Red Roses kits.

You can also shop official fanwear, fashion ranges, gifts, and souvenirs for off the field, and explore bespoke ranges from England Rugby partners, including Gilbert and brands such as New Era.

Buying official merchandise from the England Rugby Store is Good For Rugby. Proceeds from all purchases goes back into rugby at all levels.

The England Rugby Store is run by Fanatics (International) Limited.

Opening hours

2024 Christmas Opening Hours

  • Friday 20 December - 9:30am - 5:30pm
  • Saturday 21 December - 9:30am - 5:30pm
  • Sunday 22 December - 11am - 5pm
  • Monday 23 December - 9:30am - 5:30pm
  • Christmas Eve - 9:30am - 4pm
  • Christmas Day - CLOSED
  • Boxing Day - CLOSED
  • Friday 27 December - 9:30am - 5:30pm
  • Saturday 28 December - 9:30am - 9pm
  • Sunday 29 December - 11am - 5pm
  • Monday 30 December - 9:30am - 5:30pm
  • Tuesday 31 December - 9:30am - 5:30pm
  • Wednesday 1 January - CLOSED

Monday - Saturday: 9:30am - 5:30pm
Sunday: 11am - 5pm

To shop online visit www.englandrugbystore.com

*Opening times will vary on matchdays, please go to the relevant plan your visit page for more information.

Pennies

The England Rugby Store is proud to be working with Pennies to allow our customers to support Rugby United. Customers will now have the option to add a 50p micro-donation at checkout, which will help Rugby United to empower grassroots rugby clubs to engage and attract players, coaches and match officials from parts of their local communities which are underrepresented in the game.

*In store only.

**Every penny you give goes to charity. 90% of donation will go to Rugby United (a campaign of the Rugby Football Foundation registered charity no. 1100277) and 10% to Pennies (registered charity no. 1122489)

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